February 28, 2013 at 9:31 AM

How Insurance Companies Battle for Customers

Recon Thursday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday when I often share my thoughts on the real world of branding.

Insurance is big business and so is the advertising used by these firms to battle for mindshare and market share.

I took a moment to look at Progressive, Allstate and Geico. What comes to mind when you think of the advertising for each brand? Do you see Flo? How about Mayhem? Maybe the green Gecko? Of the three, which campaign do you think captures the most viewers on YouTube?

The clear winner is Mayhem followed by the Gecko and then Flo. In the case of Mayhem it's interesting to me that over 1.9 million people took the time to watch a 30-second commercial online, a clear example that social media is working for Allstate.

Watch our Once a Day Marketing™ video to learn more: The Brand War of Insurance Companies

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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