September 28, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are talking about the iPhone. Specifically looking at how the iPhone can be a great tool for video production.
When I was first involved in professional film and television production we had big cameras, big crews and expensive edit bays. It was a costly venture to make a video. Today it’s much simpler and less expensive. Using the iPhone you essentially have the power of Hollywood right in your hand to create stories about your products and services.
From a production perspective the iPhone is amazing. It has the ability to shoot high quality photos and videos with the standard package. To enhance its capabilities there are numerous add-ons such as directional microphones to minimize ambient noise and lenses for wide angle or close-up shots.
Many apps are available that will allow you to edit the video right on the phone. You have the capability to shoot a video, quickly edit it and then upload it to youtube or vimeo. Today there is nothing preventing you from creating videos and blogs about your company and your products.
The fact that you are watching this video blog right now confirms that blogging makes sense. It is a way to create awareness for your products and services.
It has never been easier than it is today to use a tool like the iPhone to make a video. I recommend that you consider creating a video blog. Have some fun, experiment, post to youtube and vimeo and see what kinds of results you can generate.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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