Hello, I’m Jim Glover, That Branding Guy, for Once a Day MarketingTM. Today we are taking a quick look at your brand identity and asking whether or not you should think about changing it.
Brand identity is how you want to be perceived in the market by your customers. It's comprised of such things at the attributes of your product or service and the benefits you provide to those customers. Are you happy with your current brand identity? Is this exactly what you want your brand to be known for? If so, keep up the good work and continue to reinforce this identity by offering a great product, customer service and sharing positive communications about your brand.
If your brand identity is not exactly what you want, you can change it. Take a look at the 7Ps of Marketing and shore up your offering. If you want your brand to be a lot different then you need to add more appealing attributes that will reshape how customers think of your brand.
Remember you have to deliver on your brand promise so it takes more than just telling your customers your brand is now different. You have to make real, meaningful changes that they can perceive and experience.
The good news is should you want to change your brand you can. Keep in mind if you are not happy with your brand identity chances are neither are your customers.
Once a Day MarketingTM positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding GuysTM every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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