April 3, 2013 at 8:37 AM

Grading Your Customer Experience

Action Wednesday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday where we're going to have you grade the customer experience at your business.

Remember back in high school when the teacher would score your work? When you received that A+ you felt great because you knew you did a nice job and impressed the teacher. With a C- you weren't feeling as good because you let the teacher down and didn't exceed his or her expectations.

Now let's relate this concept to your own brand and the experience you provide your customers. What grade would they give you? Are you exceeding their expectations and customers are giving you an A+? Or are customer encounters less than exemplary and your grade would be a lot lower?

For Action Wednesday put yourself in the shoes of your customer of your business and give yourself a grade. Imagine all points of contact with the customers using the 7Ps of Marketing and rate each component. How is your product and price? What about your promotions and your people?

If you score an A+ then pat yourself on the back and keep it up. If you scored anything less then start working today on the customer experience across all aspects of your brand. It's okay to start small because every little bit helps raise your grade.

Watch our Once a Day Marketing™ video to learn more: Grading Your Customer Experience

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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