April 24, 2013 at 9:04 AM

Good for Your Brand – Supporting Non-Profits

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Enhancing Brand Image by Supporting Non-Profits

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and I know you’ve heard the expression “win-win”. Today we are discussing how you can help a good cause and enhance your brand at the same time.

For Action Wednesday I’m recommending that you get involved with a local charity. We’ve previously discussed that a brand encompasses simply everything. Your association with a non-profit will create a favorable impression in the minds of your customers.

Chose a non-profit that aligns nicely with your business if possible, more importantly, make sure it aligns with your own personal interests. Over time, this effort will be seen very favorably by your customers. They are going to notice your company is supporting a great organization and may seek out your products and services more often in the future because of it.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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