April 26, 2013 at 7:25 AM
Digital Friday/Physical Evidence
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Producing Winning Videos - Part 2
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at generating more sales online with the use of video.
Having produced promotional videos for more than 25 years, I know that marketing videos work to inform customers about your product and motivate them to purchase your offering as well.
Once a Day Marketing™ has released several blogs about the importance of producing winning videos and distributing via the myriad of social media channels available today. Now we want to introduce you to Cinsay, an innovative e-commerce company that combines point-of-sale and a transaction system within a single video player.
With the Cinsay approach, a potential customer can view your video and instantly buy your product as well. That's like packing a mini-infomercial into every video you release. Cinsay boasts a 7% to 9% conversion rate compared to a 2.5% search to click-through from traditional Google search. Definitely something to look into.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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