October 24, 2013 at 8:00 AM

Gathering Customer Feedback

Recon Thursday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing customer feedback.

Customer feedback is an important way to learn about perceptions of your product or service. There are many ways to engage customers and ask questions about what they like about your products and services and how they can be improved.

One of the easiest approaches is to simply ask the customer what they think when they come in, call or otherwise engage with your business. Many will give you feedback. It might not always be what you want to hear, however, it will be valuable information to begin reshaping your offerings.

Another approach is to select a few customers and invite them to lunch or out to dinner. In this casual setting you can ask them to share their thoughts about your business. This approach is a little less structured and perhaps they’ll be more open and honest.

Another option is to create a survey. There are numerous ways to conduct surveys including online survey tools, paper surveys available to customers when they visit your business, or email surveys. Regardless of the direction you take it’s important that you start asking the questions.

The key is to be consistent in your quest to ask your customers what they like about your product and how it can be improved. If you do this over time it will assist you to enhance your product, develop new products and improve the bottom line.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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