October 10, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are talking about a powerful marketing word and that word is “Free”.
After years of so many different companies marketing their message, the word “free” in promotions and advertising still drives action by customers and potential customers. Giving away something will get their attention. The premium doesn’t have to be large and you don’t have to give away your product, you are just giving away an enticement so customers will be curious about your product or service.
Let’s take a look at a few examples of how “free” is used to promote businesses. Some companies offer a thank-you gift to existing customers. On their next visit to your location and you might give them a coffee cup with your logo on it as a thank you. That cup will sit on their desk and remind them of you throughout the week.
A nearby bank branch gives customers free popcorn on Fridays. After completing their transaction they walk out with a bag of popcorn. Customers feel good and remember the brand as well.
Another situation where you may offer an incentive is when you would like to obtain customer information via your website. You could provide free access to your newsletter in exchange for the data you are seeking (e-mail address, etc.).
A local brochure rack company offering take-one literature containing information for local tourist attractions shared with me that the word “free” really does drive traffic. For instance, one restaurant may offer “free soda” with a lunch purchase. You’d be surprised at how many more people will stop by that restaurant than the one next door that isn’t offering anything free.
For Action Wednesday I want you to consider giving away a premium to your existing customers or potential new customers. Design something that will drive traffic and interest in your business, create curiosity and make your customers smile when they think about your company.
That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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