March 29, 2013 at 7:50 AM

Following Up with Social Media Leads

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we discuss the importance of following up on social media leads.

Using social media such as Facebook, YouTube, LinkedIn and Twitter is a great way to share your brand with people all over the world. Often followers will respond with lead inquiries for your product or service. This is a great opportunity for marketers to develop personal relationships with these contacts and advance sales.

Surprisingly, many social media marketers fail to respond to inquiries in a timely fashion or don't follow-up at all. Not only do they miss a chance to strengthen the relationship and make a sale but they also create negative impressions for the brand through their lack of response.

Be sure to follow up on all your social media inquiries in a timely fashion. It takes time and commitment but it will lead to real business opportunities.

Watch our Once a Day Marketing™ video to learn more: Responding to Social Media Leads

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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