March 29, 2013 at 7:50 AM

Following Up with Social Media Leads

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we discuss the importance of following up on social media leads.

Using social media such as Facebook, YouTube, LinkedIn and Twitter is a great way to share your brand with people all over the world. Often followers will respond with lead inquiries for your product or service. This is a great opportunity for marketers to develop personal relationships with these contacts and advance sales.

Surprisingly, many social media marketers fail to respond to inquiries in a timely fashion or don't follow-up at all. Not only do they miss a chance to strengthen the relationship and make a sale but they also create negative impressions for the brand through their lack of response.

Be sure to follow up on all your social media inquiries in a timely fashion. It takes time and commitment but it will lead to real business opportunities.

Watch our Once a Day Marketing™ video to learn more: Responding to Social Media Leads

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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