February 22, 2013 at 9:58 AM

Exploring Social Media - Twitter

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and I am starting a series exploring social meeting. Part I is focused on how Twitter can be a great tool for creating awareness in the marketplace.

Twitter is a powerful real time information sharing tool allowing users to send messages or “tweets” of 140 characters. A message can be anything as long as it doesn’t exceed 140 characters.

Twitter can be utilized to follow businesses or individuals who provide interesting content that you would like to receive “tweets” about. Conversely, people (customers/potential customers) will follow your business because they are engaged in your content.

It is important to consider Twitter in some capacity as a marketing tool. Design cleaver ways to engage new customers and to share information about your company. You can start by looking me up on Twitter at @OnceaDayMkting, follow me and I will in turn follow you.

Watch our Once a Day Marketing™ video to learn more: Exploring Social Media - Twitter

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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