October 11, 2013 at 11:53 AM

Exploring Social Media Marketing: Instagram Video

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Today is Digital Friday at Once a Day Marketing™ and we are sharing another installment in our series Exploring Social Media Marketing which looks at the increasing popularity of Instagram video for businesses.

As we have previously discussed, Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video. In a recent blog on marketingeye.com, Mellissah Smith observed that, since its acquisition by Facebook last year, Instagram video is quickly taking market share away from Vine.

Many companies, including Nike and Starbucks, have been using Instagram for soft branding and advertising. In recent weeks Instagram announced that it will be including advertising in photo/video sharing. No doubt many more companies will be including it in their marketing plans.

If you are considering using video for branding and advertising, Instagram may be a good fit. Advantages include longer videos (15 seconds vs. 6 seconds for Vine) and filter capability.

Instagram is great way for a business to reach customers, especially if the product has visual appeal such as food or clothing. 15 seconds is enough time to multiple images and a short, compelling message that will resonate with your audience and add up to a great customer experience

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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