March 15, 2013 at 9:29 AM

Exploring Social Media - LinkedIn Endorsements

Digital Friday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are continuing our series on social meeting and specifically addressing LinkedIn's endorsements.

When you look at a connection on LinkedIn you have the ability to easily click on skill areas and expertise to endorse that person. This is an easier way for someone to share their vote of confidence without filling out the more in-depth LinkedIn recommendation.

I've followed numerous blog conversations on the endorsement feature and some LinkedIn members like it and others don't. Many receive legitimate endorsements from contacts who know them well. Others are getting endorsements from people they don't know and/or who wouldn't have any knowledge about their skills or expertise.

LinkedIn provides a way for your to turn this feature off if you don't wish to receive endorsements. But I see one other tremendous benefit. LinkedIn is a social media site. Each time someone shares an endorsement you instantly know two things: 1) who they are and 2) that they stopped by your LinkedIn site. To me it's another great indicator to see how well your social media marketing efforts are working.

Watch our Once a Day Marketing™ video to learn more: LinkedIn Groups Defined

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

© 2013 Once a Day Marketing™. All rights reserved.