March 22, 2013 at 7:59 AM

Exploring Social Media - Building a Global Following

Digital Friday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at the power of social media to build a global following.

The great thing about social media is that it has no physical or geographical border. Unlike traditional marketing campaigns which have limits to their reach―such as readers of a local newspaper or listeners to a radio broadcast―social media is available to anyone in the world with access to the Internet. For example, Once a Day Marketing™ has followers on every continent except Antarctica.

As you develop your social media campaign remember your audience is world-wide. Even if your product or service isn't intended for international customers, many cultures will be tuning in. Keep this in mind as you develop and release your content.

Watch our Once a Day Marketing™ video to learn more: Serving Global Followers

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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