November 29, 2013 at 11:11 AM

Expand Brand Awareness Using Blog Aggregators

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


I'm Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at how to expand awareness of your brand using blog aggregator sites.

According to Wikipedia, an Aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources.  In particular, some sites aggregate blog content and share it with their followers.  If you produce an entertaining or informative blog, consider using one of these sites.

Once a Day Marketing uses™, an aggregator that collects the headlines and latest stories by topic from the best sites and blogs that cover that area of interest.™ categorizes the Once a Day Marketing blog under "branding" on a common home page with other leading branding bloggers.™ then displays our five most recent headlines as well as the first paragraph of our posts.

Consider submitting your blog to™ for consideration.  According to the site, their decision criteria is: "We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us."

If you are striving to attract more followers to your blog, review™ and other blog aggregators.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  Contact James Glover at (505) 501-1330 or email  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

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