August 6, 2013 at 8:33 AM

Exemplary Branding of a National Bank

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding a National Bank

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the exemplary branding of a national bank.

On our radio show Ask Those Branding Guys, we spoke with Jillian Bartley, marketing director of Los Alamos National Bank. LANB is one of the top banks in New Mexico with offices in Los Alamos, Santa Fe and Albuquerque and the first bank in the country to win the Malcolm Baldrige Award, a strong indicator of the LANB's dedication to quality and process.

Bartley noted that the bank's brandline "creating a better way" is not just a slogan but a commitment by employees throughout the company to continuously deliver on the brand promise. Bartley added that as a local bank, LANB works hard to support a vast array of community activities and maintain a strong presence in the market place. Ask Those Branding Guys praised the bank's exemplary customer service provided at its branches.

Curt Cuscino, principle with HypeLife Brands, returned to the show to discuss Gen Y, the growing market segment of 19 to 33 year olds. Cuscino referred to this group as Millennials. HypeLife Brands is an expert at lifestyle marketing and targeting this emerging category. Cuscino shared some of the latest usage trends by Gen Y including their propensity to use photos and video in mobile apps like Instagram and Vine. Cuscino also noted that Millennials seek authenticity in message and products.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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