January 21, 2014 at 9:26 AM

Enhance Your PowerPoint Presentations

Tactics

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Add Pizzazz to Your PowerPoints

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking tactics to add pizzazz to your Powerpoint presentations when you are speaking in a public setting.

Powerpoint presentations are still a very popular way to share information about your company, brand, products or services. However, not all presentations are created equal. I’ve seen many that are bland. It’s very important from a branding perspective for you (or someone in your organization) to enhance your presentation because it is a visual cue and a reflection on your brand.

Here are a few ideas we recommend you consider when you are preparing your next set of Powerpoint slides. First take into account who your audience is and create compelling content that aligns with their interests. Next, don’t fill your slides with text. Express your topic in a few words, then share the rest of the information verbally.

Content should be visually appealing. It’s not just about what you are saying but also what your audience is seeing. If necessary, engage a graphic artist to create compelling images. Consider enhancing the physical presentation through animation. Powerpoint contains powerful tools that allow you to move objects around. Don’t use this feature for the sake of moving those objects around, do use it to enhance a point you want to emphasize with the audience.

Lastly, integrate such things as audio, video or links to the internet. All of these elements will make your presentation much more engaging for your audience.

Benefits associated with adding a little bit of pizzazz to your Powerpoint include audience appreciation, positive reflection on your brand and creation of favorable impressions in the minds of the audience. It may result in more speaking engagements if that is your goal. You will also have a good deliverable to share on slideshare.net or other sites to create brand awareness, allow potential customers to find you and potentially obtain new leads.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

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