February 11, 2013 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are sharing another installment of the 7Ps of Marketing, this time Promotion.
From a branding and marketing perspective these are exciting times to promote your product or service. There are countless ways to blend traditional advertising with emerging channels such as social media to share your messaging and entice customers to seek out your brand.
With all these promotional possibilities it's important to remember that advertising is not about creating mass awareness but crafting relevant messages that will resonate with your target markets. This is a far less expensive proposition but requires a lot more strategic planning to identify the best channels to focus your marketing resources on.
As you develop your marketing action plan keep in mind reach, frequency and consistency and you will find that promotions will drive desired results.
Watch our Once a Day Marketing™ video to learn more: Promotion Defined
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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