August 15, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we’re going to talk about creating good brand ambassadors for your company.
Everyone inside your company that represents your brand to customers is a Brand Ambassador. Frequently it’s thought that only the external sales force or people working directly with customers are the brand ambassadors. The reality is that everyone in your company is a brand ambassador. Next we’ll discuss ensuring that your whole team understands that point.
Your action item is to train everyone in your organization so they understand they are brand ambassadors whether they deal with customers directly or indirectly. It’s not only about what they say, but how they say it and includes what they do and how they do it as well. Everything that your staff does influences the brand and they are brand ambassadors at all times.
Training may be substantially informal; however, it should have a balance between informal and formal. You want to ensure your team understands what a brand ambassador is and that they are brand ambassadors for your company 24/7. As you continue to work with your staff regarding brand ambassadorship, over time you will enhance the brand and the valuation of your company.
That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.