August 14, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Strategic Tuesday and we’re going to focus on generating customer referrals.
If you’ve been in business for awhile there is a good chance that you have happy customers who understand what your product is all about, you exceed their expectations and they are loyal to you. I think it’s appropriate for you to leverage them as a source for generating new referrals to your company.
If these customers are pleased with your products and services, they shouldn’t mind sharing that information with their friends and acquaintances. Your job is to make sure they know you are seeking referrals.
Nobody knows your customers better than you so it’s up to you to determine the best way to let them know you are seeking referrals. Then identify how to provide an incentive to them so that they feel good about the referral. That incentive may potentiallyl increase their usage of your products as well.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.