Emotional Branding Captures Commitment

James Glover - April 29, 2013

Smart Monday/Positioning

Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding.

There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you gain commitment. When your customers are emotionally tied to your brand they will consistently return to that favorable experience.

If you ensure a memorable experience when customers interact with your brand, they will smile and think fondly of your brand each time it comes to mind. For instance, because I have had many great experiences visiting our national parks, I am emotional attached to the National Park Service (NPS) brand and look forward to visiting the parks whenever I can.

Your task for today is to determine how to provide a better emotional experience for your customers. If you do, they will become your perennial customers.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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