April 29, 2013 at 7:46 AM

Emotional Branding Captures Commitment

Smart Monday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding.

There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you gain commitment. When your customers are emotionally tied to your brand they will consistently return to that favorable experience.

If you ensure a memorable experience when customers interact with your brand, they will smile and think fondly of your brand each time it comes to mind. For instance, because I have had many great experiences visiting our national parks, I am emotional attached to the National Park Service (NPS) brand and look forward to visiting the parks whenever I can.

Your task for today is to determine how to provide a better emotional experience for your customers. If you do, they will become your perennial customers.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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