April 4, 2013 at 9:56 AM

Earning Professional Referrals

Recon Thursday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how to build professional referrals.

Branding and marketing is a great way to increase mindshare with potential customers and to have them consider your product or service the next time they are in the buying mood.

Providing a great product and exceeding customer expectations are others way to keep the phone ringing because satisfied customers encourage their family, friends and peers to purchase your product.

There is yet another proven method to increase deal flow and that is having highly regarded industry professionals refer business to you. Nurture your professional relationships to ensure these individuals clearly understand your unique selling proposition (USP) and your ability to deliver on your brand promise.

Through this consistent effort you will earn their trust and they will recommend your business to potential customers in the future. Nothing beats a solid endorsement.

Watch our Once a Day Marketing™ video to learn more: Real World Example: Building Professional Referrals

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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