April 11, 2013 at 11:39 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company.
Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company's message to customers that they should buy a new mattress every eight years. That is the customer cycle the mattress company is creating.
The benefit of establishing recurring customer cycles is that your customers will think about buying your product or service on a regular, habitual basis such as every eight years for a mattress or once a day for a video blog.
Consider how you can create a recurring cycle for your product. Then develop a marketing campaign around cycles that will encourage your customers to think about you on a regular basis.
Watch our Once a Day Marketing™ video to learn more: Driving Repeat Customer Purchases
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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