April 19, 2013 at 7:38 AM

Drive Digital Interaction with Customers

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we're looking at how well you are driving digital interaction with your customers.

The other day I stopped by Sonic Burger and grabbed a lunch on the run. When the car hop brought my meal I noticed a sticker affixed to the food bag. The sticker was a promotion inviting customers to text Sonic to receive exclusive offers and updates. I thought this was a clever way to interact with customers and to capture contact information.

As you review your overall marketing campaign, evaluate the plan you have in place to entice your customers to interact with your brand through digital channels and technologies. Following Sonic's example, when you offer incentives and benefits customers will interact with you through available digital channels.

Each new exchange is a great opportunity to build and strengthen your relationship with customers and fuel future sales.

Watch our Once a Day Marketing™ video to learn more about: Developing Online Customer Interaction

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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