May 31, 2013 at 10:07 AM

Don’t Let Social Media Overwhelm You

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Be Selective With Your Social Media

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at the initial launch of a social media campaign.

In previous blogs we've discussed the importance of creating a social media campaign and how it affords you the opportunity to develop individual business relationships online. We refer to this as creating a market-of-one or people-to-people (P2P). 

Because there are so many social media channels, you might be overwhelmed where to start. Don't be. I have a simple recommendation for you. Pick just one and start. To me it doesn't matter whether it's LinkedIn, YouTube, Twitter, Blogger, Facebook, Tumblr, Pinterest, Instagram, etc. The goal is to learn how to develop your content and share it consistently online as well as cultivating the connections as they are made.

If you like to make videos, go with YouTube. If you enjoy writing, consider Blogger. If you have little time, perhaps Twitter is the direction to go. Also research who follows a particular social media channel. For instance, Once a Day Marketing is a business to business product so we've found LinkedIn to be our best social media tool as compared to Facebook.

Good luck with those social media efforts.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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