March 3, 2014 at 10:17 AM

Do Customers Love Your Brand

Strategy

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you to consider whether or not your customers love your brand.

The Beatles once sang "All you need is love." This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over the competition and tell their friends all about it.

Starbucks, Disney and In-N-Out Burger are three brands that feel the love from their customers. Starbucks customers lineup to purchase that next brewed coffee, latte or Mocha Frappuccino.

Disney fans are setting attendance records at Disney theme parks despite increase in ticket prices and a slow economy.

In-N-Out Burger lovers will use Google maps to plan routes that pass by the restaurant just so they can grab a Double Double, chocolate shake and fries.

Does this brand love happen by accident? Not on your life. Starbucks, Disney and In-N-Out Burger work hard to create a memorable and rewarding experience for each and every customer. They understand the importance of enhancing all aspects of the 7Ps of Marketing.

Now back to my original question. Do your customers love your brand? Whether the answer is yes or no, there is always room to make your brand better. Each enhancement you create using the 7Ps of Marketing will make it a bit easier for your customers to love your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

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