February 17, 2014 at 12:22 PM

Disney and the Mouse That Roars

Inspiration

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at The Walt Disney Company and why their brand continues to be loved by their fans.

The Walt Disney Company was selected by Yahoo Finance as the company of the year of 2013. Intrabrand chose Disney as one of the best global brands, selecting it number one in the media category and number 14 in the world overall. Lastly, Harris Interactive's 2013 Reputation Quotient Report ranked Disney number three among the most visible companies.

The reason for Disney's continued success is great leadership that keeps the Walt Disney vision alive and takes immense pride in all aspects of its brand. The payoff is their customers, both children and adults alike, truly love the Disney experience and offerings including movies, theme parks, merchandise and more.

Disney understands that a brand is simply everything and works hard on all aspects of the 7Ps of Marketing. Their acquisition of Pixar Studios and Lucasfilm and its Star Wars franchise demonstrates deep commitment to providing magical film and digital entertainment products in the future.

Disney's ongoing renovation to its theme parks during a major recession conveys commitment to providing a memorable experience for all visitors to the Magic Kingdom. The company had record park attendance during 2013.

There's nothing mickey mouse about the products Disney makes available to its loyal fans and the experiences it generates as well. Keep Disney's approach in mind as you develop your brand vision. In your own way, your brand can be magical too

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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