May 21, 2013 at 8:17 AM

Differentiating Through Your Core Competency

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Understanding Your Core Competency

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture.

There are three aspects of core competency. First, your core competency should be such that competitors can’t readily imitate you. Second, it should be applied to all products and markets you enter. Third, it should contribute positively to the customer experience.

In essence, core competency is what your company is very good at doing. Many times brands try to be something they are not.

Your assignment for Strategic Tuesday is to analyze your company’s strengths and identify your core competency. Then develop strategies to strengthen it and, even better, use it in the marketplace to differentiate yourself from your competition.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.