October 1, 2013 at 9:19 AM

Differentiating by Being Green

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: The NM Green Chamber of Commerce

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about how being Green may set your brand apart.

On our radio show Ask Those Branding Guys, we spoke with Laura Sanchez and Glen Schiffbauer of the New Mexico Green Chambers of Commerce. The Green Camber was founded in 2009 by a group seeking out like-minded small businesses with an interest in responsible environmental policy. There are soon to be five chapters within the state.

Sanchez shared that the mission of the Green Chamber is to create business opportunities by advocating for renewable energy and efficiency; strengthen the local economy; and support businesses working towards a sustainable future. They promote sustainable business practices that are both socially and environmentally responsible. This focus on people, planet and profits is referred to as the triple bottom line.

For environmentally conscious businesses, the fact that they are Green is a differentiator that could set their brand apart from the competition. There is a large market of consumers that a Green company will appeal to.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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