June 21, 2013 at 7:43 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Once a Day Marketing™ featured video blog: Wireless Trends for Mobile Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at developing wireless products for customers on the go.
After spending a week on the East Coast enjoying wonderful tourism destinations and my experience with a new smart phone, we were reminded of the power of mobile technology. More and more users are relying on smart phones to guide their daily lives.
Time Magazine addressed this growing trend in its “The Wireless Issue”. They looked at ten world-wide trends surrounding smart phones. The following is a quick summary of the ten trends:
Democracy - There is a trend for organizations to use smart phones for voter registration and accepting contributions
Giving - Donations to charities may be made via smart phone and support for social change as well
Spending - People are using their smart phone to spend money differently than credit cards and cash
Secrets – The ability exists to determine where you are or what you do with your smart phone
Attitude - How are individuals perceiving the ability to leverage smart phones to gain a view into their activity?
Talking - Smart phones in remote areas of the world allow people to communicate better than ever before
Seeing - Smart phones have the capability to capture photos and videos
Play - Smart phones enable playing online games without being tied to a box
Learning – Perhaps the most exciting of the trends; smart phone are enabling learning in new ways
Health - In remote areas of the world people are able to send their symptoms to a doctor somewhere else in the world to make a diagnosis
For Digital Friday, consider how you can leverage these trends and enhance your products and services to work on mobile devices.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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