February 7, 2013 at 8:51 AM

Customer Smiles Build Brand Loyalty


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday where I often share ideas to inspire your branding efforts.

When was the last time you made your customers smile by doing something unexpected for them? Has it been awhile? You can really strengthen customer loyalty through a simple action.

Perhaps you give customers a thank you note or a token of appreciation for their business. Maybe you let them know you made a contribution to a charity on their behalf. What if you rewarded them with a fresh-baked chocolate chip cookie for stopping by your business?

The goal is to put smiles on their faces through your action. You know your customers better than anyone; what you do to surprise them is up to you. The gesture doesn't have to be big or expensive as long as you create favorable impressions in their minds. Each unexpected smile builds brand loyalty.

Watch our Once a Day Marketing™ video to learn more: Creating Brand Surprises

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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