March 24, 2014 at 11:27 AM

Customer Moments and User Generated Content


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your followers to share their customer moments through User Generated Content.

In previous Once a Day Marketing blogs we've discussed the growth of smart phones with cameras, the popularity of "selfies," and how positive visual cues favorably impact a brand. Leading brands are using these trends to create more reach and engagement by enabling clientele to post photos and videos highlighting positive customer moments. This approach is called User Generated Content or UGC.

For example, Bon Appetit is encouraging followers to use Instagram and Twitter #roastboast to share pictures of their favorite meat roasts. Bon Appetit is using these posts to inspire future recipe ideas in their magazine and feature the top content on the Bon Appetit website.

What a great strategy for both the brand and its patrons. Bon Appetit receives innovate roast ideas from followers, along with user generated content they can post on their website. If selected, customers get global recognition from this gourmet publication.

UGC is here to stay and will continue to grow in the future. UGC gets followers actively engaged with your brand and creates strong endorsements that will drive more fans, reach and engagement.

What can you do to encourage followers to share customer moments through user generated content? UGC is something to think seriously about. I'm Jim Glover, that branding guy for Once a Day Marketing and be sure to brand strong in 2014.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  Contact James Glover at (505) 501-1330 or email  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on KVSF 101.5 FM.

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