August 7, 2013 at 9:10 AM

Cultivating Your Business Relationships

Action Wednesday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Cultivate Business Relationships

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today’s discussion about cultivating and nurturing business relationships was inspired while working in my garden.

In Santa Fe it’s a bit of a challenge to grow the perfect garden. There is not much water and the soil is poor. To make the plants thrive, you have to feed the soil and the soil will feed the plants.

A similar concept applies to developing and nurturing business relationships. If you create a strong foundation and add the right ingredients, you will grow strong ties.  And that is what building relationships is all about.

Your assignment for Action Wednesday is to begin working in your relationship garden. First determine the new relationships you would like to establish. Leverage networking and business contacts, LinkedIn, Twitter and Facebook for opportunities to identify potential new relationships.

Next design your own plan to create a solid foundation for relationship building. Then seek out each relationship and nurture it. Ensure it has the opportunity to grow strong by providing enough time, attention and follow through.

If you spend time cultivating and nurturing relationships you will accrue benefits for your business. Relationships may grow quickly or slowly, but eventually they will generate new revenue, partnership and other great opportunities for your business.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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