March 27, 2013 at 8:23 AM

Cultivating Your Business Relationships

Action Wednesday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are going to discuss cultivating your business relationships.

Networking is one of the most powerful ways to identify potential business partners and customers. Whether utilizing social media tools such as LinkedIn or attending local chamber of commerce events, you will make new contacts to add to your network.

Are you cultivating these connections once they are made? When was the last time you emailed one of your peers to say hello, or had a conversation on the phone or via Skype? Have you taken the time to personally meet to share a cup of coffee or lunch?

By reaching out to your contacts, at a minimum you will enhance the relationship and there is a strong possibility there may be an opportunity to benefit your business. Your task for Action Wednesday is to take time to reach out to some of your connections.

Watch our Once a Day Marketing™ video to learn more: Cultivating Your Network

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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