May 16, 2012 at 1:04 PM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Thank you again for following our video advice. I hope it’s providing you with the knowledge, strategy and inspiration to market every day.
Today’s video advice comes from working out in the garden. I was looking at my southwest plants and that inspired an idea around cultivating and nurturing business relationships.
In Santa Fe it’s a bit of a challenge to grow the perfect garden. There is not much water and the soil is poor. To make the soil thrive, there is a product available here called Yum Yum Mix. It’s filled with all sorts of great ingredients to augment the soil. The rule is that if you feed the soil, the soil will feed the plants.
A similar method applies in developing and nurturing business relationships. If you create a strong foundation and add the right ingredients, you will grow strong ties. And that is what building relationships is all about.
Your assignment for Action Wednesday is to go out into your relationship garden and begin working it. First consider the plants you want in the garden. By that I mean determine the new relationships you would like to establish. Leverage networking and business contacts, LinkedIn, Twitter and Facebook for opportunities to identify potential new relationships.
Next design your own Yum Yum Mix to add to the soil and create a solid foundation for relationship building. Then like any gardener, seek out each individual plant (relationship) and nurture it. Ensure it has the opportunity to grow strong by providing enough water, soil and sun or, in the case of relationships, time, attention and follow through.
If you spend time cultivating and nurturing relationships you will accrue benefits for your business. Relationships may grow quickly or slowly, but eventually they will generate new revenue, partnership and other great opportunities for your business.
Thank you joining us for Action Wednesday. Be sure to tune in tomorrow for Recon Thursday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.