April 9, 2013 at 2:05 PM

Crisis Management and Your Brand

Strategic Tuesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and I want you to think strategically about crisis management.

Yesterday on our radio show "Ask Those Branding Guys" guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some unforeseen event negatively impact your brand.  Recent stories in the news about Rutgers University and its basketball program or stranded passengers on Carnival Cruise Line prompted this conversation.

When crisis hits your business, brand stature drops because unfavorable impressions are being formed in the minds of the public.  It's imperative to react to the crisis in a way that restores the image of your brand by taking full responsibility for your company's actions and assuring the public that the situation has been resolved and will not happen again in the future.

For Strategic Tuesday, take a moment to follow our informative chat about crisis management via the "Ask Those Branding Guys" podcast and learn about the elements of a crisis management plan.  The discussion starts ten minutes into the podcast.

Listen to our podcast: Ask Those Branding Guys Radio Broadcast 4-8-13

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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