August 21, 2013 at 9:05 AM

Creating Successful PR

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Make a Successful PR Pitch - Part 1

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are starting a two part series around how to create successful Public Relations material.

What drives public relation publicity, or PR, is the fact that newspapers, magazines, radio and television stations, etc. continuously seek fresh content. To fill that demand, your mission is to share a story with a media outlet so they will profile your company. Creating successful PR is 98% preparation and 2% execution. Today and tomorrow we are going to discuss ten key points that will assist you to successfully pitch your story to the media.

Let’s take a look at the first five tips:

1 - Define the main goal or why you want to share a story. Don’t do it just for the sake of publicity, there should be a reason such as sharing news regarding a new product or service.

2 – Identify the story you have to tell. It should be something that is unique, compelling, humorous or interesting. It could have a personal perspective about yourself or somebody in your company.

3 - Select your target audience by determining who would be most interested in reading, hearing or watching this story.

4 - Research the media outlets providing information to your target audience. Consider local radio stations, newspapers or even a national magazine.

5 - Develop your story angle taking into consideration why now and what makes this important. Think like a reporter, create a story that’s going to entice, intrigue and interest the media outlet so they will respond favorable and discuss an opportunity for them to write an article about your business.

Tomorrow we will discuss three more points regarding preparation and two around execution. The latter is where you are speaking to the reporter, pitching your story, and hopefully getting it in the press.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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