October 16, 2013 at 8:44 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: All Staff Are Brand Ambassadors
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are talking about creating good brand ambassadors for your company.
Every employee of your company is a Brand Ambassador. It is a common misconception that only the external sales force or people working directly with customers are the people impacting the brand. The reality is that everyone in your company is a reflection of your brand.
Your action item today is to ensure all team members in your organization understand they are part of your brand. Creating favorable brand impressions is not only about what staff say and do, but how they say and do things as well. All the actions of your team influence the brand and they are brand ambassadors at all times, even when not directly working at your company.
Informal and formal brand ambassador training with your staff will enhance the people to people experience throughout your organization and with your customers, thereby elevating the overall stature of your brand in the marketplace.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email email@example.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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