July 29, 2013 at 10:08 AM

Creating Excitement for Your Product

Smart Monday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Creating Excitement for Your Product

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Smart Monday, and we are talking about creating buzz for your product before you actually release it.

Creating buzz means generating excitement for your product before it becomes available for customers to buy. Buzz, or customer anticipation, is a powerful tool because it creates a strong desire/demand for your product in advance of its being available. When you finally do release it people are already standing in line.

Apple is perhaps the master of buzz. They have been able to generate such great interest in products such as the iPod, iPad and iPhone before they are released that customers are literally camped out to be among the first to have one. 

Generating customer excitement really works to enhance sales. Consider marketing your product in advance of it being ready for release to customers. Determine how you can best create anticipation among your customers and target customers.

A critical strategic element to remember is not to allow a long lag between when you make the announcement of the product’s release and when it will be available. When you create anticipation and then wait too long to deliver the product you may be doing yourself more harm than good.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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