October 4, 2013 at 8:27 AM

Creating Apps Customers Will Love

Digital Friday/Product

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Today is Digital Friday at Once a Day Marketing™ and we are discussing smart phone and tablet app development for your business.

Both Apple and Google claim more than 800,000 third-party programs available for iOs and Android platforms.  That's a lot of choices for mobile users.  Despite all this product selection, how many apps do consumers actually use on a regular basis?

I tend to seek out three apps over and over again.  The reason: I love these apps.  Each provides me with instant access to my favorite content and is very easy to navigate.

As you consider developing an app for your target customers, strive to create a program they will not just like but absolutely love.  Although not a simple development goal, the more users enjoy a rewarding experience accessing your content, the more they will seek out your mobile application and affording you the ongoing opportunity to brand and market your product or service.

When it comes to differentiating your app from all the others, creating a strong bond between your customers and product will encourage a regular usage pattern and fend off the competition.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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