January 23, 2013 at 6:00 AM

Creating a Good First Impression for Your Business

Action Wednesday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are looking at Physical Evidence – one of the 7Ps of Marketing.

The Physical Evidence of your business is the first thing customers encounter and interact with. Look around your store, offices and even your website. Consider the kind of impression their appearance is creating in the minds of your customers and the impact on your Brand.

Your task for Action Wednesday is to determine improvements you can implement. Focus on those items that your customer sees first. Items such as signage and cleanliness will go a long way in making a good (or bad) first impression on your customer.

Watch our Once a Day Marketing video to see examples and learn more about managing the impression you create: Keeping Up Appearances

Once a Day Marketing positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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