July 15, 2014 at 11:41 AM

Once a Day Marketing LLC

Create Video to Promote Your Brand

Strategy

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Those Branding Guys radio show podcast: Richard Holcomb Cliffdweller Digital and New Mexico True Television

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of video production for your business.

Joining us on the show was Richard Holcomb PhD, founder of Cliffdweller Digital. He is currently working with the New Mexico Department of Tourism to produce television programming promoting the New Mexico True Brand.

Holcomb loves video because it goes everywhere today and is no longer limited to a few TV channels. Once you put a video on the internet you become an international company because there are no longer the artificial boundaries of media markets. Video has multiple distribution channels in addition to television including cable, YouTube, twitter, Facebook and other social media.

Those Branding Guys reminded listeners that the key to the growing power of video is that consumer can take content with them; easily accessing any video using tablets and smart phones.

Holcomb shared that one of the current trends is for viewers to be watching programming on television and at the same time be looking at something related on their tablet or tweeting about the content. Another trend back in vogue is product placement, the goal of which is to inform potential customers about the product prior to purchase. 52% of consumers feel watching a product video makes them more comfortable about their buying decision.

Glover noted that a subtle shift in video marketing is very significant. In the past content was pushed out to consumer using television. Now, consumers are using the internet to seek out brand and product information when they are ready to buy. Having great video about your company and products is more important than ever.

Holcomb has a few tips for those ready to create video for their business. Keep in mind that whatever you create will reflect on your brand. Work with a professional to ensure you objectively capture the essence of your business, identify the needs of customers and create a high quality production. Having a video will increase SEO over text-only counterparts.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.All rights reserved.

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