April 12, 2013 at 10:59 AM

Create New Products Leveraging Your Brand

Digital Friday/Product

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at whether or not you are taking full advantage of your brand recognition when you release a product.

Brand loyalty is essential since today’s consumers will go into a store to look at a product, perhaps try it on, or get a sense of what the product is all about; then they go home and purchase the product online from someone else. How do you combat that?

One way is to introduce a proprietary product under your brand name which can only be purchased from your company. Toys R Us has recently done this with a tablet PC targeted at a young audience. It is a brilliant branding strategy that will get people into the store and, if they like the tablet, they can’t buy it anywhere else.

The question for you to consider today is: What can you do as a strategist to leverage your brand and create a new product or service that people can only obtain from you?

Watch our Once a Day Marketing™ video to learn more about: Attracting Customers with Proprietary Products

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

Are You Attracting Customers With Proprietary Products?