January 17, 2013 at 10:10 AM

Create a Marketing Recipe for Success

Recon Thursday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday where I share my thoughts on branding and marketing.

The other day a friend posted an inspiring illustration on Facebook. The image showed a man walking through a field pulling an asphalt road behind him. With every step he was leaving a defined path for others to follow. The caption read: "Sometimes the best road is the one we make".

This illustration reminded me of all the promotional channels available to market our products or services. I refer to these options as the marketing ecosystem. There are countless combinations -- print, video/audio, PR, online, direct, out of home, place-based, mobile, and experiential -- that you can use to develop your marketing. If you are creative and strategic, you will map out a plan or "recipe" that is unique to your brand. If successful, your competitors will follow.

To learn more about promotional channels, watch my Once a Day Marketing video: The Evolving Marketing Ecosystem

Once a Day Marketing assists brands to become #1 in the minds of their customers. Visit our website at onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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