January 17, 2013 at 10:10 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday where I share my thoughts on branding and marketing.
The other day a friend posted an inspiring illustration on Facebook. The image showed a man walking through a field pulling an asphalt road behind him. With every step he was leaving a defined path for others to follow. The caption read: "Sometimes the best road is the one we make".
This illustration reminded me of all the promotional channels available to market our products or services. I refer to these options as the marketing ecosystem. There are countless combinations -- print, video/audio, PR, online, direct, out of home, place-based, mobile, and experiential -- that you can use to develop your marketing. If you are creative and strategic, you will map out a plan or "recipe" that is unique to your brand. If successful, your competitors will follow.
To learn more about promotional channels, watch my Once a Day Marketing video: The Evolving Marketing Ecosystem
Once a Day Marketing assists brands to become #1 in the minds of their customers. Visit our website at onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email email@example.com
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