February 26, 2013 at 8:31 AM

Crafting Your Brand Positioning Statement: Part 1

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I am starting a two-part series on brand positioning.

A positioning statement identifies your target customers and provides the compelling image of how you want customers in the marketplace to perceive your brand. I've talked about the importance of being number one in the minds of your target customers; that is the goal of your positioning statement.

A positioning statement is essential because it is the foundation for virtually everything else you do with respect to your marketing and branding. It drives your strategy and tactics. Having a great positioning statement will lead to better results in the future.

Today I define the elements of the positioning statement. Tomorrow I will look at crafting your actual statement.

Watch our Once a Day Marketing™ video to learn more: Brand Positioning Part 1

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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