December 4, 2013 at 5:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Building a Winning Culture Part 1
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are beginning a two part series on building a winning culture.
Many companies, such as Apple, have a great winning culture. I am going to share ideas from a book recently published by Jim Stengel called Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, that you can use to build your own culture.
Today we will look at five principles. The first is: communicate your dream and operationalize it. That means your company should have an outward focus; narrow enough to be achievable and for the greater good.
Next is be clear what you stand for both inside and outside of your company. People follow what you do not what you say.
Third is design your organization to win. You should have winning strategy, winning capabilities and a winning team.
The fourth point is get the right team in place and do it quickly. Ensure you hire smart people both internally and as consultants or others that you bring on to support your efforts.
Lastly is champion innovation of all kinds and make sure that you are implementing your dream across all avenues of your company.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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