July 14, 2014 at 10:28 AM

Once a Day Marketing, LLC

Community Branding: More Important Than Ever


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today's mobile and social world.

It's easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn't a concerted marketing effort to ensure these brands remain top of mind?

Big cities like San Francisco, New York and Chicago also make a big effort to put their brands on the map. But this isn't always true when it comes to smaller communities. Branding is often neglected and it is expected that the public will understand what the city or town is all about. No formal branding strategies are created or managed.

The population is on the move and people can thrive just about anywhere these days. They are living, working and playing in places they are familiar with or have a true understanding of the benefits and experiences they will accrue from these destinations.

Just like evaluating major brands, these same individuals are using Google and other search engines to shape their opinions. Therefore, it's imperative that communities have a clearly defined identity and consistently share this messaging online to be discovered.

With a steady outbound campaign, the true brand and personality of the community will emerge and attract like-minded residents, businesses and visitors, which is the goal of community branding.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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