February 19, 2013 at 12:27 PM

Commit to Marketing Every Day

Strategic Tuesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday where I help you focus on your marketing strategy. 

The funny thing about strategy is that it only works if you implement.  This is certainly true when it comes to branding and marketing.  I call action plans that aren't followed "shelfware." 

One key factor to ensure a successful strategic campaign is to market every day.  I know you're busy running day to day operations and putting out fires, and often marketing is put on the backburner.  My recommendation for Strategic Tuesday is to commit to develop a schedule for daily marketing.

You have your marketing plan and the 7Ps of Marketing as your guide.  Set priorities and chip away at the plan each day.  The more time and resources you deploy the more results you will achieve.

Watch our Once a Day Marketing™ video to learn more: Market Every Day

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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