April 5, 2013 at 9:46 AM

CBS Slam Dunks NCAA Tournament Online Coverage

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports.

For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These games are exciting and you never know which team is going to win. That's what makes it so much fun to watch.

Another aspect that makes it fun to watch is that CBS Sports is streaming the tournament live on the Internet. This is a tremendous product offering by CBS Sports for fans who don't have access to the game on a television set. Now fans who are out of their home can still tune in and root for their team.

CBS Sports gets high marks for using digital technology to enhance the customer experience. As you strive to increase the stature of your brand with your customers remember to review all possible digital strategies. With a careful exploration you might discover a digital solution that will wow your customers.

Watch our Once a Day Marketing™ video to learn more: Being Digital is Key

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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