February 12, 2013 at 8:54 AM

Can You Describe Your Company in Seven Words or Less?

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I wanted you to think strategically about the words you use to describe your brand.

Are you able to describe your brand in seven words or less? It's important to quickly tell people what your brand is all about. Sometimes you may only have a second or two to accomplish this task. It's challenging but you cando it.

I challenged myself for Once a Day Marketing™. My succinct description is: Enhancing brands through inspired marketing. That phrase captures the essence of Once a Day Marketing™ with two words to spare.

Now you take the challenge and let me know what your brand stands for. I should note that these seven words are not set in stone. As your brand evolves so will your description. A year ago I was using a different phrase to describe my brand.

Watch our Once a Day Marketing™ video to learn more: Describe Your Brand in 7 Words

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.

© 2013 Once a Day Marketing™. All rights reserved.

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