January 25, 2013 at 10:23 AM

Building Social Media Content

Digital Friday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we are discussing social media content for your business.

The concept that “Content is King” is more true now than ever. We are looking at content management and what that means to your business.

The three major components of content management are creating, managing and publishing. Creating is producing digital content; managing is a system to save and retrieve and publishing means making material available to your customers via social media.

Content management is importance and exciting because you can now share videos, photos, music and text that is immediately accessible by your audience from anywhere, anytime using PCs, smartphones, and iPads. Content is inexpensive to produce and once you create the content is resides in cyber space, delivering your marketing message, for perpetuity.

Watch our Once a Day Marketing video to learn more: Building Social Media Content

Once a Day Marketing positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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